Policy Brief published on “Sustainability Preferences of Swiss Retail Investors”
Swiss retail investors prioritize environmental factors and prefer comprehensive, government-issued labels for sustainable investments.
We surveyed 505 Swiss retail investors in 2024 and assessed their attitudes toward different sustainable investment dimensions, such as green energy, biodiversity, or fair wages. Using a conjoint analysis, we econometrically estimated their willingness to pay for a hypothetical sustainable investment. Our results indicate that retail investors prioritize sustainable investments in renewable energies and favor standardized sustainability disclosures. Moreover, the stated choice experiment suggests that Swiss retail investors are willing to forgo between 1 and 1.6 percentage points of annual return for sustainable finance products.
You can read the full policy brief Download here (PDF, 1.1 MB)